To launch the new Canadian trade paperback imprint Totem, in September 1975, Collins Canada’s head of publicity Lucinda Vardey organized the release of hot air balloons over Toronto and neighboring suburbs. More
In this photograph, Charles H. Sweeny, Editorial and Production, F. F. Appleton, publisher (center), and Margaret V. Paull, staff artist and typographer, plan the first Canadian production of Little Grey Rabbit Books. More