1972: Avon launches the historical romance genre…

Avon launches the historical romance genre when it publishes Kathleen Woodiwiss’s The Flame and the Flower, a historical romance with a strong female lead and sexual situations that go a step beyond the tame romances of earlier eras. More

1941: Avon Books is established…

Avon Books is established by New York businessman Joseph Meyers in association with Edna B. Williams. Now renowned for widely popularizing the historical romance category, the publisher originally begins with a focus on paperback reprints. More